The Québec Junior Chamber of Commerce (JCCQ) promotes audacity, talent and leadership for young, local business men and women by providing them with the tools and opportunities to grow and develop, thus contributing to the growth and enrichment of the Quebec City area. This particular project involved the creation of the visual identity for the JPA (Jeune Personnalité d’affaires) 2017 evening. A monochrome, colourful and dynamic concept, which adapts to the personalities of each JPA.